Never Run Out of CASH - Helping You Take Control of Your Cash : Philip Campbell

About The Author

Philip Campbell has over 30 years of experience in the business world.

He has served as an officer in a number of growing companies with revenues ranging from $5 million up to $900 million. He has been involved in the acquisition or sale of 33 companies, and an IPO on the New York Stock Exchange.

What really sets Philip apart from the average financial person you meet is his passion and excitement about helping business owners take control of their cash flow.

Early on in his business career he focused and “preached” so much about the importance of cash flow that people now call him CASH.

Philip is one of those rare individuals who is skilled in the numbers side of business but who also understands and loves all the different aspects of growing a successful business. He has helped hundreds of business owners take control of their cash flow.

You can contact Philip by e-mail at [email protected] or by phone at 512 944 3520.

Here's a note from Philip:

I have been working closely with CEO's and business owners for 30 years now and I have a good idea of the kind of business person you are.

� You like to aim high and you have a lot to gain by getting your cash flow under control (and a lot to lose if things don't work out the way they should).

� You are very motivated to win in business and you love the pursuit of growth and the excitement of winning.

� Creating a sizeable net worth (in your business and personally) is one of your highest priorities right now.

� You value experienced people like me who want to help you win in business.

I also know you are struggling to stay on top of YOUR cash flow? Quick quiz: Can you answer the two critical cash flow questions?

1. What happened to the cash last month?

2. What's about to happen to the cash?

Two simple questions. But I know that 8 out of 10 of you can't answer either one (and it should only take a 2-minute conversation to do it).

One reason is you don't have cash flow projections.

Which means you are basically flying blind and just hoping that the business will figure out how to grow. It's like driving down the freeway at 70 miles per hour and only using your rear view mirror as your guide. You need a good, clear view through the windshield to make sure you get where you are going safely. That is what cash flow projections do for you.

Insight and Realization

I had two insights early in my career as a CPA that have made a huge difference in how I think and add value for a CEO. The first was the realization that it's what's going on behind the numbers that leads to winning financially. It's what the numbers are really saying below the surface that leads to the gold. And that starts with making sure the reality of what's going on with your cash flow is front and center for you and your executive team.

Second, is that as a CEO you get a watered down view of what's really going on in your company. Rarely do the people on your team tell you that something is not working as designed (especially if the strategy or project is a pet peeve of yours)!

This is true for all CEOs, regardless of how smart or experienced they are. It’s human nature. The higher up you are in the company the less reality-based feedback you get about what's working financially and what's not working financially.

So as a young accountant back in the late 1980's, I decided there was a niche that wasn't being filled and I made it my mission in life to fill it. It made everyday more fun. It made it more gratifying. It made it more financially rewarding (I love cash flow, remember!).

That's the philosophy around my book, my online cash flow seminar, my consulting services and everything I provide for you.

It’s amazing how easy it is when you are a CEO to assume all is well unless you have someone honestly helping you to see how the financial results link back to strategy and objectives.

When the reality-backed results say things are working, then you can press on with the strategy with confidence, knowing that the desired result is actually happening.

And when reality shows things are not working you need honest feedback so you can see yourself what is really happening.

And with cash flow you have to have a unique kind of financial person helping you see what's really going on with the cash flow. Financial statements don't do a good job, by themselves, helping shine the light on what really matters - CASH. That's my job!!

To your success,

Philip Campbell
512-944-3520
Email: [email protected]

Philip is not a CPA firm and he is not associated with a CPA firm.

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