Why Is My Cash Flow Such A Mystery?
Do you ever wonder what's really going on with the cash flow of your business?
Ever
wonder why you are making a profit but you have a hard time paying all your bills?
Do
you ever worry whether you will be able to meet all the financial obligations you have?
You're
not alone.
Despite
the fact that cash is the lifeblood of the business, the fuel that keeps
the engine running, most business owners don't really know what's going
on with their most precious asset - their CASH.
Your
Financial Statements Don't Show
the Complete Picture
The
reason this problem is so widespread today is that each of us has
been taught that managing the financial side of our business means
having financial statements. We have all been taught that financial
statements show us the complete view of the financial side of our
business.
Well,
the truth is they don't.
In fact, if you have no other tool for understanding and managing
the cash flow of your business other than the basic financial statements, you will always feel out of control.
You will be flirting with disaster because you will be neglecting
the lifeblood of your business – your cash.
The
Three Problems
The standard financial
statements we all prepare (or get from our CPA or accountant) do a very,
very poor job of helping us really track and manage the cash flow of our
business.
There is no doubt the basic financial
statements that every business must prepare are very useful; in fact
they are a must.
Banks require you to
provide them. Investors require you to provide them. They are the common language of business.
The basic financial
statements have three very significant shortcomings.
1. The
income statement (profit and loss statement - or P&L) is solely focused on the concept of
earnings.
The "bottom
line" of the P&L is net income. And net income does not
tell you what happened to your cash balance during the period. It merely
defines net income based on the accounting rules used to create the
P&L.
Once
you realize you cannot look at your financial statements and see a clear
picture of your cash flow, you are on your way to a newfound
understanding of your most precious asset – your CASH.
2. The
financial statements are focused on the past.
They are a bit like the rear view
mirror in your automobile.
The rear view mirror is very helpful when
you need to see what is behind you.
However, when you are driving down the highway, your focus needs
to be on what’s in front of you.
An occasional glance in the rear view
mirror is all that’s required.
You have to have a good clear view of
what’s ahead of you in order to get where you are going safely.
Look in the rear view mirror for too long and you will soon be
crashing into something in front of you.
3. The
so-called "cash flow statement" is seriously flawed.
“When
all you have is a hammer, everything
starts to look like a nail.”
-
Abraham Maslow
A hammer is a very
useful tool when you need to drive nails. When you need to cut a board
though, the hammer is not the proper tool.
If you work long enough
and hard enough, you might be able to break the board with the hammer.
The problem is you will have a splintered board. You will have done
something worse than if you had never used the hammer on it at all.
It’s the same way
with the cash flow statement that is a part of the basic financial
statements. Don’t try to use it as a tool for managing your cash flow.
That’s not what it
was designed to do.
There
Is a Better Way
I created the Peace
of Mind schedule to give you a crystal clear view into your true
cash flow. This is the secret to solving
the cash flow mystery in your business.
The book Never
Run Out of Cash and the audio CD
program are dedicated to helping you put the Peace of Mind
schedule to work in your business. You will be amazed how this schedule will free you from worrying
about your cash flow.
And
the best part of all - you can download the
Excel spreadsheet version of the Peace of Mind schedule – FREE
with your purchase of the book or
the audio CD program.
This
will save you the time and effort of creating the schedule from scratch.
You can also provide the schedule to your accountant or CPA if you will
have them do the work for you.
It’s very easy to
use and extremely powerful in providing you amazing insight
into your financial future.
I would never attempt
to run a business without it.
Take
Control of Your Cash Flow
You will be amazed at how much easier it is to manage
your business each day when you can see exactly what’s going on with
your cash flow.
It’s the single most important step you can take
to help make sure you never become another small business failure
statistic.
Make a commitment to yourself now to take control
of the cash flow of your business.
Now Software Creates the Peace of Mind Schedule
New.
Now the Peace of Mind schedule has been automated.
And not only that, it
has been built into what I believe is the most powerful financial
analysis and improvement software available on the market. This software
has been five years in the making. And it was worth the wait.
I use it everyday now to help business owners make more money and
put more cash in the bank. I know that sounds like a very strong
statement. But it is true. It has incredibly strong graphing and
dashboard features so trends and problems literally jump off the
screen at you. You have to see it to believe it. It makes increasing
profitability and cash flow so much easier.
Now you can use the spreadsheet version of the Peace of Mind schedule I
teach in my book Never Run Out of Cash
or you can simply import your financial statements into
SurvivalWare
and it automatically
creates the Peace
of Mind schedule for you. It has the Peace of Mind schedule built
right into it.
Creating cash flow
projections you can trust is fast and easy now.
Click here to learn more about
SurvivalWare
New |
Are
You Breaking Any of these 10 Cash Flow Rules?
The
time you spend listening to this brand new audio CD will put
cold, hard cash in your bank account. This is THE audio program
every business owner and entrepreneur wants. It provides the
understanding of your cash flow your accountant or CPA has been
unable to provide to you.
You
learn the keys to taking control of your cash flow. More
importantly, you learn how to create Peace of Mind knowing
you finally have the cash flow of your business under control. You
will be amazed how much better you will feel after you
discover the 10 Cash Flow Rules.
It's available right now.
Click here to get your copy
RIGHT NOW.
You can take control of your
cash flow in your car, on an airplane, while you're exercising! (How
cool is that!!) |
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Guarantee:
All our products
come with a RISK FREE,
no-questions asked, 90 day money back guarantee. If for any reason, or at any
time within 90 days of purchase, you decide this information isn’t right for you,
I'll refund 100% of your purchase price. All the risk is on
me! These products
deliver value to you or you get your money back
- 100% guaranteed.
I'm that confident they will transform the way you manage your
business.
|
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(or ONLY $14.95 for the eBook
version)
The Audio CD is ONLY $19.95
OR
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800 247 6553 to order by phone.
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Never Run Out of
Cash is a 216 page soft cover book (with an eBook edition also
available) dedicated to helping you eliminate your cash flow worries and
take control of your business.
Look Inside the Book
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